How the grade is built.
Every hotel gets the same 46 metrics, from the same 38 public sources, weighted the same way. Nothing to connect, nothing to buy, nothing to argue with.
The scale
The overall score is the weighted sum of seven section scores. Plus and minus grades mark the top and bottom thirds of each band.
The seven sections
GEO & AI Visibility
AI mention rate across ChatGPT, Gemini, Perplexity, Copilot. Answer panels.
Website & Digital Presence
Site speed, mobile experience, search visibility, structured data.
Reputation Management
Review velocity, sentiment, response rate, score parity across platforms.
Social Media
Cadence, engagement, content performance against the comp set.
Advertising & Brand
Paid efficiency, brand-search defense, share of voice.
Booking & Distribution
Direct funnel, OTA mix, metasearch visibility, rate presentation.
Competitive Intelligence
Rank, momentum, and gaps against the properties you actually lose bookings to.
38 sources, all public
We read what travelers can read. No PMS connection, no login, no data you have to hand over. If a source is down during your scan, the report says so.
ChatGPT · Gemini · Perplexity · Copilot
Google · Bing · answer panels · brand SERPs
Google · TripAdvisor · Booking.com · Expedia
Instagram · Facebook · TikTok
Google Ads transparency · Meta Ad Library
Lighthouse · Chrome UX Report · booking-flow crawl
Your comp set
Up to 74 comparable hotels, matched on market, segment, and size. You are ranked against properties a traveler would actually weigh against yours, not a national average.
Cadence
A scan takes about thirty seconds. Grades refresh monthly, and every report carries its scan date and source count, so two people can compare notes.
Grades cannot be bought, sponsored, or appealed away. We sell the dashboard that helps you fix what the grade found, never the grade itself. We don’t sell your data, and we take no referral fees from OTAs.