The audit is free, forever. Fixing what it finds is $99 a month.
Priced per property, cancel any time, and the grade is never for sale at any tier.
At a $284 ADR, Pro pays for itself with 5 recovered direct bookings a year.
One OTA booking at 18% commission costs you about $51. The sample report found +22% of direct revenue on the table.
Audit
The full graded report, for any hotel, in thirty seconds.
- Complete graded report · 7 sections, 46 metrics
- Comp-set rank and position scale
- Executive summary with top opportunities
- AI visibility snapshot
- Monthly re-scan, on request
- Shareable grade card
Pro
The professional layer: live data, full action plan, tracked over time.
- Everything in Audit, plus:
- Unlimited re-scans, on demand
- Real-time AI visibility · actual queries to ChatGPT, Claude, Gemini
- Full 30-day action plan with owner assignments
- Named-competitor intelligence and gap analysis
- Score history, trends, and grade-change alerts
- Ask HotelIQ · the consultant grounded in your data
- About $50 / month of live engine queries included
- PDF export and white-label share
Portfolio
For management companies, owners with several flags, and brokers.
- Everything in Pro, across the portfolio
- Portfolio scoreboard · every property, one view
- Target-list scanning · grade hotels you don’t operate yet
- Acquisition due diligence reports
- Five team seats and CSV export
- Priority support
What each tier includes
| Feature | Audit | Pro | Portfolio |
|---|---|---|---|
| Graded report · 46 metrics | Included | Included | Every property |
| Re-scans | Monthly | Unlimited | Unlimited |
| AI visibility | Snapshot | Live engine queries | Live engine queries |
| Action plan | Top 3 | 30-day, with owners | 30-day, with owners |
| Competitor intelligence | Rank only | Named competitors | Cross-portfolio |
| Score history and alerts | · | Included | Included |
| Ask HotelIQ | · | Included | Included |
| Properties | 1 | 1 | 5, then $69 each |
| Target-list scanning | · | · | Included |
| Team seats | · | 1 | 5 |
What Pro looks like
-
Publish entity pages and schema for AI engines
-
Reallocate paid spend to brand defense
-
Post-checkout review automation via PMS trigger
Paying changes how often you scan and what you can do with the findings. It never changes the findings. There is no tier, add-on, or invoice that moves a grade.
Pricing questions
- Why per property?
- Every property carries its own comp set, its own scan schedule, and about $50 a month of live engine queries. Pricing by property keeps the data honest and the invoice predictable.
- What does the included API budget mean?
- Pro runs real queries against ChatGPT, Claude, Gemini, live PageSpeed, and the review platforms, not cached snapshots. Each Pro property includes roughly $50 a month of that live data spend.
- Can paying change my grade?
- No. The grade is computed the same way at every tier, and there is no tier where that changes. Paid plans change how often you can scan and what you can do with the findings, never the findings themselves.
- What if I manage hotels I don’t own?
- Portfolio is built for that: scan the properties you operate, the ones you are pitching, and the ones you are thinking about buying. Brokers use target-list scans as due diligence before the LOI.