The Riverton Hotel
74 keys · ADR $284 · occupancy 74% · RevPAR $210 · Boutique
Above market · 87/100
- Website performance (94/100)
- Review reply rate (88%)
- Comp-set rank (#18 of 74)
- AI mention rate (14%)
- OTA share of brand search
- Direct booking mix (38%)
A read on The Riverton
The fundamentals hold. The site loads in 2.1 seconds, reviews run 4.7 stars with an 88% reply rate, and you sit #18 of 74 in your comp set.
The leak is upstream of the booking engine. Three of four AI engines skip you when travelers ask where to stay, and two OTAs buy your name in search, so demand you created books at commission. At a $284 ADR and 74% occupancy, closing those two gaps is worth about $1.42M a year, a +22% lift in direct. Start with AI visibility: it is the cheapest fix on the queue and the fastest to show up in a rescan.
- WebsitePerformance up to 94/100 · mobile booking flow improved
- AI VisibilityMention rate slipped to 14%. Bottom 25% of your comp set.
- BookingOTA share climbed 4 pts · direct mix fell to 38%
- ReputationReply rate climbed to 88% · sentiment held above comp median
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GEO & AI Visibility
AI mention rate across ChatGPT, Gemini, Perplexity, Copilot. Answer panels.
AI mention rate 14% · 1 of 4 engines - B+
Website & Digital Presence
Site speed, mobile experience, search visibility, structured data.
Performance 94/100 · mobile 91/100 - B+
Reputation Management
Review velocity, sentiment, response rate, score parity across platforms.
4.7 ★ · 88% reply rate - B
Social Media
Cadence, engagement, content performance against the comp set.
4.2 posts / wk · 0.8% engagement - C+
Advertising & Brand
Paid efficiency, brand-search defense, share of voice.
2 OTA ads above your name · 62% share of voice - C
Booking & Distribution
Direct funnel, OTA mix, metasearch visibility, rate presentation.
58% OTA share · direct 38% - A-
Competitive Intelligence
Rank, momentum, and gaps against the properties you actually lose bookings to.
#18 of 74 · top 25%
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No entity pages or schema for AI engines to cite, so ChatGPT, Gemini, and Perplexity default to competitors with structured data.
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Paid spend concentrated on generic terms while two OTAs bid on your name, taxing demand you already earned.
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Direct mix at 38% against a comp median of 46%, so every third booking pays a commission it should not.
AI visibility recovery
Entity pages plus schema lift mention rate fastest. At your ADR, moving from 1 to 3 engines is modeled at +6% direct within two quarters.
Brand-search defense
Reallocating generic paid spend to brand terms reclaims bookings currently rebooked through OTAs at 18% commission.
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Pull booking-engine funnel for the last 90 days and mark the drop-off step.
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Turn on post-checkout review requests via the PMS email trigger.
+22% direct bookings · ≈ $1.42M annualized at current pace
Reachable by closing the AI-visibility gap to the top 25% of your comp set. Holds ADR and occupancy flat. Seven prioritized actions waiting in your queue.